About Us
Rooted in Ethiopia. Roasted for the World.
Hadero Coffee is a premium Ethiopian coffee brand built at origin and crafted with purpose. As a fully integrated Bean-to-Cup Coffee Solution Company, we combine tradition, innovation, and a deep respect for heritage to deliver exceptional coffee experiences that honor Ethiopia’s legacy and inspire the global market.
Born from a desire to shift the global coffee narrative, Hadero Coffee is a premium Ethiopian brand redefining how African coffee is experienced, valued, and celebrated.
Founded in 2018, Hadero was created to bridge the gap between Ethiopia’s legendary coffee origins and the underrepresentation of its value-added products on the world stage.
We are a Bean-to-Cup Coffee Solution Company, built to empower local farmers, preserve heritage, and deliver exceptional coffee to homes, cafes, and institutions worldwide.
Our Story Our Identity
From Soil to Signature: The Hadero Journey
Hadero—named after a small town in southern Ethiopia—pays homage to the craft and dedication of smallholder cultivators across the country. From handpicking to precision roasting, every step we take reflects our passion for quality, authenticity, and purpose.
Our Purpose
To us, coffee is not a commodity—it is a cultural symbol. Through every cup, we celebrate Ethiopia’s green gold and our mission: To become Africa’s global coffee brand by adding value at origin and sharing it with the world.
Our Aspirations
Transform Africa’s coffee value chain
Empower communities at the source
Deliver global-grade, ethically produced coffee
Preserve and elevate the legacy of Ethiopian coffee
Our Values
Excellence – Every bean, every roast, every experience
Sustainability – Responsible sourcing, lasting impact
Innovation – Tradition meets technology
Integrity – From the farmer to the final sip
"Coffee is Ethiopia’s gift to the world. We just chose to deliver it properly."
Benyam Bisrat, Founder & CEO
Melaku Bisrat, Co-Founder
